St. Jude 2022-2027
Strategic Plan
Branding
Layout & Print Design
Digital Assets
The St. Jude 2022-2027 Strategic Plan focuses on five main areas: fundamental science, childhood cancer, catastrophic diseases, global impact, and people and place.
I developed an overall look & feel, and created branding to be utilized throughout the 5 years of the plan. I adapted to quickly shifting timelines, aligning priorities with objectives and collaborating with key stakeholders to establish a unified visual direction, production schedule, and expected deliverables.
View the full report here.
![G01000_StrategicPlan_Mockup_1.png](https://images.squarespace-cdn.com/content/v1/5b564dbd45776e757487d28a/1667800584257-GD5TZ08XXMQ8SWEPUSMJ/G01000_StrategicPlan_Mockup_1.png)
![G01000_StrategicPlan_Mockup_2.png](https://images.squarespace-cdn.com/content/v1/5b564dbd45776e757487d28a/1667800589464-OLG57R66YXUQSJCFT4Z6/G01000_StrategicPlan_Mockup_2.png)
![G01000_StrategicPlan_Mockup_3.png](https://images.squarespace-cdn.com/content/v1/5b564dbd45776e757487d28a/1667800593800-WI7G235K8VSC9IXDGOGK/G01000_StrategicPlan_Mockup_3.png)
![G01000_StrategicPlan_Mockup_4.png](https://images.squarespace-cdn.com/content/v1/5b564dbd45776e757487d28a/1667800718584-WWCYV4CTV8OMRXJA778K/G01000_StrategicPlan_Mockup_4.png)
Icons
Sticker